An article popped up on Hancine about such pure nonsense I can't even think for any logical opinion on it.
We know Korea is weird, but now it seems the country wants to turn into censorship based fascist system.
I will comment on it later today, so far I quote what I wrote on Hancine:
Add Life is Beautiful for putting all young people under the terrible
danger of becoming gay by watching only (and we know it can happen!!),
and now-airing Thousand Days' Promise for portraying people as they are!
New Gisaeng Story? Someone please enlighten me how on earth this drama was "unethical"?
Advertisers - maybe you want to check some difficult words in a dictionary beforehand, because you are not using those in the right context.
And TV broadcasts - let's make a pulp about unicorns (although a phallic symbol, so maybe no), pink ribbons (although bondage is close), carrots (although...). OMG, there is NOTHING we can make drama of!
New Gisaeng Story? Someone please enlighten me how on earth this drama was "unethical"?
Advertisers - maybe you want to check some difficult words in a dictionary beforehand, because you are not using those in the right context.
And TV broadcasts - let's make a pulp about unicorns (although a phallic symbol, so maybe no), pink ribbons (although bondage is close), carrots (although...). OMG, there is NOTHING we can make drama of!
I'm off watching some highly immoral, rotten and unethical Thousand Days' Promise, hoping for more mentioning of condoms, lust and orphans. Because those thing don't happen in reality only in deprived minds of writers, yes yes...
Advertisers have stepped forward to stop TV dramas deemed unethical from being aired.
Based on the judgment of civic organizations that the adverse side
effects of controversial dramas aired by terrestrial broadcasters have
reached an alarming level, the Korea Advertisers Association will
request that each broadcaster make corrections.
Considering that dramas showing elements deemed unethical hurt the
image of individual ads, the association will also encourage its members
to factor in not only a drama's ratings but also ethical soundness when
making ad placement decisions.
On the "Five Worst Unethical Dramas" announced by Seoul YMCA's
coalition of viewers on Tuesday, the association said it will step
forward to improve the quality of TV dramas.
The association will ask each broadcaster to refrain from airing
dramas deemed unethical and to make more educational ones. It will also
support production of good dramas in cooperation with each advertiser
and support drama monitoring campaigns spearheaded by civic groups.
The Seoul YMCA had asked for the association's cooperation, saying,
"We urge the association to actively cooperate in improving unethical
dramas since such dramas cannot be produced without advertisements and
sponsorship".
An association source said, "Unethical dramas are socially
undesirable and reduce cost effectiveness through their negative impact
on advertising", adding, "We've judged that the matter should be
urgently resolved".
A study has also found that advertising on dramas deemed unethical have a negative impact on an advertiser's image.
Kim Bong-hyeon, a professor of advertising and public relations at
Dongguk University in Seoul, said in his report "The Effects of the
Content of Dramas on Advertisers and Advertisements" that viewers who
have an aversion to a drama with negative content have the same aversion
to commercials shown after the drama and brands in the commercials.
In particular, ads featuring an actor or actress who played a villain
in the drama have a huge negative impact, according to Kim's report,
which was presented at a seminar for advertisers last year.
The Seoul YMCA monitored 29 dramas aired by KBS, MBC and SBS, Korea's
three terrestrial broadcasters, from July through September this year,
and concluded that all of them had unethical elements.
The civic group chose MBC's "Twinkle Twinkle" and "Miss. Ripley", SBS's "Miss Ajumma" and "New Gisaeng Story", and KBS2's "Believe in Love" as the worst dramas.
A Seoul YMCA source said, "These dramas distorted reality and
stimulated viewers with violence and unethical content to get higher
ratings".
Such dramas that feature unethical stories and suggestive elements
such as indecent scenes have been cautiously produced despite criticism
against them. Many say their immorality has reached an alarming level.
"New Tales of the Gisaeng" came under fire after showing a bizarre scene in which a character is possessed by a spirit.
The 2008 SBS drama "Temptation of Wife",
in which the female lead takes revenge on her former husband by
disguising herself as a different person by putting a spot on her face,
was named "the worst of the worst".
KBS's "Bread, Love and Dreams"
aired last year earned ratings of almost 50 percent but was not free
from criticism. This was because of a plot full of secrets about the
protagonist's birth, revenge and dirty schemes.
The Korea Communications Standards Commission is also monitoring
dramas inciting criticism. It took 13 disciplinary measures against
broadcasters airing controversial dramas last year but that figure rose
to 24 in the first 10 months this year.
Among the dramas being aired now, MBC's "Indomitable Daughters-In-Law" was warned for sensational and unethical elements such as infidelity and violence. KBS's "Ojak Brothers" was also warned for displaying foul language and vulgar expressions.
The advertisers' association will encourage its members to make ad
placement decisions based on a drama's soundness while giving active
support to good dramas.
An association source said, "We will encourage the production of good
dramas that can be watched by the entire family by urging advertisers
to choose the best programs".
